Nyx Professional Makeup's event in the heart of Callao (Madrid) launched the new Duck Plump gloss with a set-up built around a six-metre-tall inflatable duck, the centrepiece of games like "Adopt a Duck" and "Duck Toss," with the new gloss itself as the prize.
Guests could also capture the moment at our Portrait Station, taking home a keepsake of the evening.
The activation drew more than 2,400 people over three days, including more than 40 figures from the influencer world and press, and drove significant traffic to the brand's own store on Gran Vía.
