The Irish company Primark has opened a new store in Spain. This time, the lucky city was Valencia — specifically, the Ruzafa neighbourhood. As is now customary for the brand's openings, this new Primark store went all out. The welcome party for the new shop ran for three days, and with good reason given its size: three floors and 5,000 square metres of retail space. The store, already staffed by 200 employees, has 53 fitting rooms, 46 tills, and — a new addition — phone charging points and wifi.
Esfering's portrait station, hooked on the brand's parties ever since it welcomed Primark Gran Vía (Madrid), wasn't going to miss this one. The Esfering portrait station service captured four photos that came together into a fun gif. Each image could be printed on its own or as a set of four, arranged vertically — very much on trend! In both formats, the photos were customized with a white-bordered frame carrying the Primark logo and the event's official hashtags: #primarkesdiferent and #primarkruzafa. The photos turned out wonderfully colourful thanks to the original photocall our client set up, made entirely of balloons in every shape, size and colour. Without a doubt, one of the most original we've seen! Guests could take their keepsake photos home in two formats. Printed, with as many copies as they liked since printing was unlimited, and digital, by entering their email address on the machine's touchscreen. Below, we've put together a selection of photos so you can see the results.
Thank you again, Primark, for having Esfering's portrait station on board. Until next time!
