Primark expanded one of its Spanish stores into the second-largest in the country: the new Primark Islazul, 5,500 square metres at the Isla Azul shopping centre in Madrid.
As on previous occasions, Primark brought in Esfering to bring its opening party to life. Our Portrait Station attended fully branded for the occasion, dressed in the company's corporate blue with its logo and the hashtag #primarkislazul, both on the unit itself and on the finished photographs.
The service captured a single vertical photo, printed at 15 × 10 cm with unlimited copies per shot, a particularly useful option for an event with such large crowds. Staff and customers alike posed in front of a corporate photocall set up by the brand.
Thank you, once again, to Primark for trusting Esfering's portrait station for events.